Still using that logo your cousin made in 2019?

😅

😬

😅 😬

Time to graduate from the “Family Discount.” Your business deserves a brand that matches your hustle.

Hear me out

👇

Hear me out 👇

Real talk,
tell me if this is you

Piecing together your brand with Canva templates and YouTube tutorials.
Embarrassed to send people to your website or socials.
Working twice as hard for half the recognition.

I see you because I've been you.
I am you.

You've outgrown the DIY stage, but you're stuck between figuring it out and investing in an agency that probably wont get you.

Here's what I do know.

You don't need a pretty logo.
You need a brand that matches your ambition.

You need your brand.

Here’s what past clients are sayin’

“Hi-Format took my concept for my brand, interviewed me for 90 minutes and somehow managed to render a brand look that not only elevated the brand but accentuated its meaning. He distilled our conversations to the elements that resonated the most with me as a founder and with my viewers. I cannot recommend his services enough.”

Fernando Hurtado, owner of In The Hyphen

Ready to go from DIY to fresh af with a new brand identity?

What if your brand actually felt like you?

Remember that feeling when you first started your business?
That passion that started out at just an idea in your head?

Somewhere between late-night Googling and your 47th Canva revision, your passion is being buried under inconsistent visuals and messaging that doesn't hit.

The worst part?

Your audience can always tell.

They can see the disconnect between the quality of your work and how you show up.

But what if they didn't?

What if every time someone landed on your page, saw your content, or got your business card, they immediately got it?
Got you.
Got why you're different.

That's credibility.
That's confidence.
That's business growth.

That should be you.

Show up the way your brand deserves.

Everything you need to grow a brand in just 2 weeks.

Launch Box starts at $2,500

I’m Javier, your brand’s hype man.

I’m a brand designer who helps overlooked and overworked entrepreneurs build brands that match their hustle.

I’ve been where you are. Burnt out, doing it all yourself and questioning if you even belong in these spaces. That’s why I keep it real, practical, and accessible. No big ass industry words. No gatekeeping. Just dope branding that makes sense in the real world.


👉 Follow me on Instagram to tag along for the ride.